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The Digital Edge: Why Women Must Prioritise Tech and Digital Skilling in Today's Workforce
The Daily Guardian
|March 29, 2025
The way we work is no longer the way we used to.
The digital revolution has touched every industry, and travel and tourism are no exceptions. The times when travel businesses relied solely on word-of-mouth and traditional marketing have become a thing of the past.
Today, everything from discovering a destination to booking flights, hotels, and experiences happens online — all powered by AI-driven recommendations, AR/VR previews, and real-time data insights.
Aviation has evolved, too. Airlines have evolved from selling seats to selling experiences. From AI-driven pricing algorithms that personalize ticket costs to data-backed loyalty programs that anticipate a traveller's preferences. Hotels and tour operators now depend on digital marketing, online bookings, and virtual reality walkthroughs to attract customers. In these times, digital skills are a necessity and not an add-on.
This story is from the March 29, 2025 edition of The Daily Guardian.
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