The Digital Edge: Why Women Must Prioritise Tech and Digital Skilling in Today's Workforce

The way we work is no longer the way we used to.

- JYOTI MAYAL

The digital revolution has touched every industry, and travel and tourism are no exceptions. The times when travel businesses relied solely on word-of-mouth and traditional marketing have become a thing of the past.

Today, everything from discovering a destination to booking flights, hotels, and experiences happens online — all powered by AI-driven recommendations, AR/VR previews, and real-time data insights.

Aviation has evolved, too. Airlines have evolved from selling seats to selling experiences. From AI-driven pricing algorithms that personalize ticket costs to data-backed loyalty programs that anticipate a traveller's preferences. Hotels and tour operators now depend on digital marketing, online bookings, and virtual reality walkthroughs to attract customers. In these times, digital skills are a necessity and not an add-on.