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Hilton, Deepika Padukone Launch Campaign Highlighting India's New Ambition

The Business Guardian

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June 10, 2025

Deepika Padukone has driven her own success. Mastering multiple busy roles and carving her own path, Deepika has become the face of modern India, inspiring a new generation that is bold, grounded, and always forging ahead.

- TBG NETWORK

Hilton's (NYSE: HLT) latest iteration of its 'It Matters Where You Stay' campaign launched today, featuring brand ambassador Deepika Padukone.

Filmed in Bengaluru—the city Deepika calls home—it captures the human moments that make a great stay, setting Deepika up for success, and empowering the modern Indian guest as they travel. Through its signature hospitality that anticipates a guest's needs, Hilton's newest campaign celebrates the details of the Stay—whether preparing for something big, balancing work with downtime, or simply taking time to recharge. From walking into a space that feels both inspiring and familiar, to a perfectly timed coffee that allows you a moment to yourself before the day takes off, this isn't just about grand gestures. It's about the thoughtful, intuitive design and service that creates memorable moments.

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