Hilton, Deepika Padukone Launch Campaign Highlighting India's New Ambition

Deepika Padukone has driven her own success. Mastering multiple busy roles and carving her own path, Deepika has become the face of modern India, inspiring a new generation that is bold, grounded, and always forging ahead.

- TBG NETWORK

Hilton's (NYSE: HLT) latest iteration of its 'It Matters Where You Stay' campaign launched today, featuring brand ambassador Deepika Padukone.

Filmed in Bengaluru—the city Deepika calls home—it captures the human moments that make a great stay, setting Deepika up for success, and empowering the modern Indian guest as they travel. Through its signature hospitality that anticipates a guest's needs, Hilton's newest campaign celebrates the details of the Stay—whether preparing for something big, balancing work with downtime, or simply taking time to recharge. From walking into a space that feels both inspiring and familiar, to a perfectly timed coffee that allows you a moment to yourself before the day takes off, this isn't just about grand gestures. It's about the thoughtful, intuitive design and service that creates memorable moments.