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Myntra revises sellers' cut to drive sales
Mint Mumbai
|June 18, 2025
Apparel marketplace Myntra has rolled out a revised seller fee structure, charging commissions as low as 0-1% for products priced under ₹500 in select categories like westernwear, sports apparel, and intimate garments, marking a departure from its earlier flat 15-16% commission, according to two sellers with direct knowledge of the development.
The new structure appears aimed at boosting order volumes and sales frequency—especially in lower-price segments—and positions the Walmart-backed online retailer to better compete with online rivals like Meesho and Amazon, which dominate in value-driven categories. The revised rates went into effect last week.
This story is from the June 18, 2025 edition of Mint Mumbai.
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