Myntra revises sellers' cut to drive sales

Apparel marketplace Myntra has rolled out a revised seller fee structure, charging commissions as low as 0-1% for products priced under ₹500 in select categories like westernwear, sports apparel, and intimate garments, marking a departure from its earlier flat 15-16% commission, according to two sellers with direct knowledge of the development.

- Sakshi Sadashiv & Sowmya Ramasubramanian

The new structure appears aimed at boosting order volumes and sales frequency—especially in lower-price segments—and positions the Walmart-backed online retailer to better compete with online rivals like Meesho and Amazon, which dominate in value-driven categories. The revised rates went into effect last week.