Try GOLD - Free
Developers sign up top Bollywood stars to push luxury projects
Mint Kolkata
|April 25, 2025
Celebrities with wide appeal and strong social media presence are being chosen for endorsing housing projects
Property developers are signing up Bollywood stars such as Shah Rukh Khan and Kareena Kapoor Khan for hefty endorsement fees, as they seek to carve a distinct brand identity and attract affluent customers in a highly competitive market.
Realty firms are associating with celebrities having a wide appeal and strong social media presence that enable them to also double as influencers for the firms and luxury projects.
Developers that onboarded Bollywood A-listers this year are Elan Group-Shah Rukh Khan, Runwal Realty-Sonam Kapoor, Casagrand-Hrithik Roshan, and JP Infra Mumbai-Kareena Kapoor Khan, among others.
Gurugram-based Elan Group has signed a Bollywood celebrity for the first time, and expects Khan's presence to amplify the aspirational value across its project portfolio.
This story is from the April 25, 2025 edition of Mint Kolkata.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Mint Kolkata
Mint Kolkata
Arsenal's time might be this season: Michael Owen
The former England and Liverpool player on how the game has changed, Premier League predictions, and the Ballon d'Or
5 mins
October 11, 2025
Mint Kolkata
UPI AutoPay’s endless woes forcing an industry rethink
55-90% of automated payments on UPI AutoPay didn’t go through in Aug, NPCI data shows
2 mins
October 11, 2025
Mint Kolkata
Prosus buys 10% stake in Ixigo parent for ₹1,295 cr
Travel tech platform Ixigo has sold a 10% stake in the company to Dutch investor Prosus for ₹1,295 crore, which it plans to use primarily for investing in artificial intelligence, expanding its hotel business, and acquisitions.
1 min
October 11, 2025
Mint Kolkata
Norms for hazardous chemicals tightened
The government has overhauled more than four-decade-old safety codes that govern the production, handling, and storage of hazardous chemicals, as it seeks to bolster industrial safety and prevent chemical-related mishaps in India.
1 min
October 11, 2025
Mint Kolkata
Silver to stay hot as supply thins amid buyer frenzy
Demand for silver has soared on the back of rising industrial use and investor frenzy, but supply remains constrained.
1 min
October 11, 2025
Mint Kolkata
CaratLane is reshaping the jewellery world
CaratLane has become a household name in fine jewellery. Its recently launched CaratLane Gulnaara, a 73-faceted solitaire crafted for exceptional brilliance is a cut above the rest.
2 mins
October 11, 2025
Mint Kolkata
Investors aren't too excited about TCS's biggest bet
“We are on a journey to become the world’s largest artificial intelligence (AI)-led technology services company,” said Tata Consultancy Services (TCS) Ltd’s chief executive K. Krithivasan in prepared remarks on Thursday after announcing it will spend over $6 billion in about six years to set up data centres.
2 mins
October 11, 2025
Mint Kolkata
Science at the political table
'The Man who Fed India' is a diligent record of India's most impactful agriculture scientist, M.S. Swaminathan
5 mins
October 11, 2025
Mint Kolkata
Inside Mumbai's first crying club
The club seeks to create a safe space where adults can experience the catharsis of weeping with company
4 mins
October 11, 2025
Mint Kolkata
Silver to stay hot as supply thins amid buying frenzy
New mines can’t help, either, Exploring and developing new mines typically takes several years.
1 mins
October 11, 2025
Listen
Translate
Change font size