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Developers sign up top Bollywood stars to push luxury projects
Mint Kolkata
|April 25, 2025
Celebrities with wide appeal and strong social media presence are being chosen for endorsing housing projects
Property developers are signing up Bollywood stars such as Shah Rukh Khan and Kareena Kapoor Khan for hefty endorsement fees, as they seek to carve a distinct brand identity and attract affluent customers in a highly competitive market.
Realty firms are associating with celebrities having a wide appeal and strong social media presence that enable them to also double as influencers for the firms and luxury projects.
Developers that onboarded Bollywood A-listers this year are Elan Group-Shah Rukh Khan, Runwal Realty-Sonam Kapoor, Casagrand-Hrithik Roshan, and JP Infra Mumbai-Kareena Kapoor Khan, among others.
Gurugram-based Elan Group has signed a Bollywood celebrity for the first time, and expects Khan's presence to amplify the aspirational value across its project portfolio.
Dit verhaal komt uit de April 25, 2025-editie van Mint Kolkata.
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