Try GOLD - Free
AI Celebrity Ads Can Misfire, But They're Here to Stay
Mint Hyderabad
|September 11, 2025
About 30-40% celebrity ads are shot in fragments, with AI/compositing bridging the gap
The new Rado campaign featuring Katrina Kaif and Hrithik Roshan may have made advertising purists recoil, but industry executives say artificial intelligence (AI)-generated ads are here for good. Besides speed, scale, creative flexibility and low cost, the technology eliminates the biggest agony for planners: coordinating celebrity shoots.
"While not yet the industry standard, the practice of shooting brand ambassadors separately and compositing them together is becoming increasingly common, especially when dealing with the clashing schedules of A-list celebrities," said Lokesh Uchil, senior copywriter at BC Web Wise, a digital marketing agency. "The logistical nightmare of aligning dates for top-tier talent can now be bypassed entirely."
This story is from the September 11, 2025 edition of Mint Hyderabad.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Mint Hyderabad
Mint Hyderabad
Can Mamdani's NYC win influence US capitalism?
An openly socialist candidate was elected New York's mayor in a deeply capitalist country. If his welfare agenda is fiscally sound, it could change his party—and maybe America too
2 mins
November 06, 2025
Mint Hyderabad
India's largest e-bus tender deferred a third time as cos seek extension
The government has deferred the deadline to submit tenders under the electric bus incentive scheme for the third time as companies sought an extension, citing the festive season, according to an official in the know.
2 mins
November 06, 2025
Mint Hyderabad
Google, Epic resolve 5-year app store fight
Firms tell judge they want to modify earlier order imposed on Google
2 mins
November 06, 2025
Mint Hyderabad
IndiGo preps for long haul even as rupee decline drags Q2
Interglobe Aviation Ltd’s (IndiGo) September quarter (Q2FY26) revenue grew 9% year-on-year, aided by optimized capacity addition, more passengers, and a better yield (a pricing metric).
1 mins
November 06, 2025
Mint Hyderabad
NY plant fire to hit cash flow: Novelis
Novelis on Wednesday said it expects the free cash flow for the current financial year to be negatively impacted by $550-650 million due to fire incident at its plant in New York in September.
1 min
November 06, 2025
Mint Hyderabad
How China’s chokehold on drugs, chips and more threatens the U.S.
Not just rare earths. Three products show how Beijing’s supply-chain control can impose pain on trading partners
4 mins
November 06, 2025
Mint Hyderabad
Sun Pharma beats Street; Q2 net profit rises 2.6%
Sun Pharmaceutical Industries on Wednesday beat Street estimates for the September quarter with a consolidated net profit of %3,117.95 crore, up 2.6% from 3,040.16 crore reported inthe year-ago period. India's largest drugmaker by sales said its revenue from operations rose 8.6% year-on-year (y-0-y) to %14,405.2 crore.
1 min
November 06, 2025
Mint Hyderabad
Why Airtel Arpu is ahead of Jio's
Bharti Airtel Ltd has delivered an impressive sequential gain of 2.4% in average revenue per user (Arpu) for the September quarter (Q2FY26), rising to ₹256. Its rival Reliance Jio posted a modest 1.2% growth to ₹211.4.
2 mins
November 06, 2025
Mint Hyderabad
Tesla to investors: Pay Musk or else
Tesla’s board of directors has pushed in all its chips on Elon Musk. Now investors must decide whether to back the biggest bet in company history.
1 min
November 06, 2025
Mint Hyderabad
Diageo's India arm to review investment in RCB team owner
Diageo’s India arm will begin a strategic review of its investment in a unit which owns the Indian Premier League cricket team ‘Royal Challengers Bengaluru’ (RCB), the spirits maker said on Wednesday as it focuses on its core alcohol business.
1 min
November 06, 2025
Listen
Translate
Change font size