試す 金 - 無料
AI Celebrity Ads Can Misfire, But They're Here to Stay
Mint Hyderabad
|September 11, 2025
About 30-40% celebrity ads are shot in fragments, with AI/compositing bridging the gap
The new Rado campaign featuring Katrina Kaif and Hrithik Roshan may have made advertising purists recoil, but industry executives say artificial intelligence (AI)-generated ads are here for good. Besides speed, scale, creative flexibility and low cost, the technology eliminates the biggest agony for planners: coordinating celebrity shoots.
"While not yet the industry standard, the practice of shooting brand ambassadors separately and compositing them together is becoming increasingly common, especially when dealing with the clashing schedules of A-list celebrities," said Lokesh Uchil, senior copywriter at BC Web Wise, a digital marketing agency. "The logistical nightmare of aligning dates for top-tier talent can now be bypassed entirely."
このストーリーは、Mint Hyderabad の September 11, 2025 版からのものです。
Magzter GOLD を購読すると、厳選された何千ものプレミアム記事や、10,000 以上の雑誌や新聞にアクセスできます。
すでに購読者ですか? サインイン
Mint Hyderabad からのその他のストーリー
Mint Hyderabad
Nitish Kumar to rule Bihar, again
Women voters and BJP alliance help the JD(U) return as the undisputed king in the eastern state, while the opposition floundered
5 mins
November 15, 2025
Mint Hyderabad
Sebi begins revamp of settlement rules, curb inflated penalties
Although there is a formula to calculate settlements (including base amounts, conversion and regulatory action factors), Sebi can still impose larger amounts at its discretion.
1 mins
November 15, 2025
Mint Hyderabad
How to use pumpkin seeds in everyday cooking
Pumpkin seeds are a high protein superfood, a substitute for meat.\"
4 mins
November 15, 2025
Mint Hyderabad
Investors dump tech shares as shutdown relief evaporates
record and its first close above 48000 on Wednesday.
1 mins
November 15, 2025
Mint Hyderabad
Singapore Airlines commits to AI change
For Singapore Airlines, which owns one-fourth of Air India, there is “no disillusionment” about its investment, even though the Indian carrier’s losses weigh on its profitability
1 min
November 15, 2025
Mint Hyderabad
When food influencers discover ‘hidden gems’
It's a social media magic trick to package old wine in new bottles, but influencers don't realise that it is familiarity and connection to the neighbourhood that makes such places truly precious
5 mins
November 15, 2025
Mint Hyderabad
Why less is always more
A fortnightly column about emotional well-being
2 mins
November 15, 2025
Mint Hyderabad
Stepping up to the plate
\"There are,\" wrote Julian Barnes with the certainty born of experience in The Pendant in the Kitchen, “certain dishes always best eaten in restaurants, however tempting the cookbook version appears.”
1 mins
November 15, 2025
Mint Hyderabad
Celebrating craft in all its forms
When the Mumbai store of Moonray, a four-year-old ready-to-wear label started by Karishma Swali and her daughter, Avantika, shut down a few months ago, it seemed like it would cease to exist. But last week, the same address in the cultural district of Kala Ghoda opened the doors to Chorus, a brand by the mother-daughter duo that expands the Moonray universe to include ready-to-wear, couture, skincare, and a café with craft at the centre.
4 mins
November 15, 2025
Mint Hyderabad
Mumbai meets Miami
Art Deco Alive pays tribute to Mumbai and Miami, which have the world's largest clusters of Art Deco buildings
2 mins
November 15, 2025
Listen
Translate
Change font size