Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
IPL: JioStar eyes a billion screens with TV, digital blitz
Mint Bangalore
|March 22, 2025
JioStar's unified rights for the Indian Premier League merge TV, digital, connected screens for a wider reach
Reliance Industries Ltd-backed JioStar is betting big on "unprecedented viewing" of the 18th season of Indian Premier League (IPL), which kicks off this Saturday, with the newly merged media entity bringing TV and digital rights under one umbrella.
The unified rights ownership marks a reset for IPL distribution, offering scale across platforms without any internal competition, Kiran Mani, chief executive officer, digital, JioStar, said in an interview. "For the first time, we're not talking about digital versus linear TV. Both are growing and relevant. What excites me most is we'll activate a billion screens during IPL," he added.
Last year, mobile and connected televisions (CTV) combined saw 600 million viewers, while linear TV reached 525 million. "Our hope is to cross a billion this time."
This story is from the March 22, 2025 edition of Mint Bangalore.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Mint Bangalore
Mint Bangalore
Conglomerates strike a gold mine in land assets
A surge in property prices after the covid pandemic has made real estate an attractive opportunity for Indian conglomerates, which are rapidly expanding their realty businesses.
1 mins
October 25, 2025
Mint Bangalore
Coforge outshines in Q2 as tech rivals navigate haze
Coforge’s optimism contrasts IT’s Big Five who are still uncertain about the environment
3 mins
October 25, 2025
Mint Bangalore
How the British tried to tame India’s diverse and amorphous queer past
In spite of its missteps, there is much to admire in this largely curatorial history of Indian desire and legislation
6 mins
October 25, 2025
Mint Bangalore
TVS Motor eyes shift to top gear with plans for Norton’s revival
TVS Motor Co is revving up its global ambitions through Norton Motorcycles, the British marquee brand it acquired five years ago.
1 min
October 25, 2025
Mint Bangalore
Microdramas and the real characters behind food
Where do you get your information about the hottest new openings in town? For most of us chronically online folks, it’s probably Instagram.
3 mins
October 25, 2025
Mint Bangalore
Euro masters shine a light on Indian golf
When the world's best players came to Delhi, the result was riveting golf that tested the masters
3 mins
October 25, 2025
Mint Bangalore
FM tells tax officials to be accountable to taxpayers
Finance minister Nirmala Sitharaman on Friday asked tax officials to redefine their approach to taxpayers and be more prompt, helpful, agile and accountable for building a 21st century India.
1 min
October 25, 2025
Mint Bangalore
Mysuru brews a fresh café culture
The city's classic flavours intermingle with bakeries and cafes as migration and changing work habits bring new customers
3 mins
October 25, 2025
Mint Bangalore
Speaking love in a world of swipes
Hookup slang is hollowing out the language of desire and eroding the emotional depth in dating and sex
4 mins
October 25, 2025
Mint Bangalore
The school that empties its own toilets
Students and teachers at this Tamil Nadu school, which only has dry toilets, spend Gandhi Jayanti turning waste into soil
6 mins
October 25, 2025
Listen
Translate
Change font size