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IPL: JioStar eyes a billion screens with TV, digital blitz
March 22, 2025
|Mint Bangalore
JioStar's unified rights for the Indian Premier League merge TV, digital, connected screens for a wider reach
Reliance Industries Ltd-backed JioStar is betting big on "unprecedented viewing" of the 18th season of Indian Premier League (IPL), which kicks off this Saturday, with the newly merged media entity bringing TV and digital rights under one umbrella.
The unified rights ownership marks a reset for IPL distribution, offering scale across platforms without any internal competition, Kiran Mani, chief executive officer, digital, JioStar, said in an interview. "For the first time, we're not talking about digital versus linear TV. Both are growing and relevant. What excites me most is we'll activate a billion screens during IPL," he added.
Last year, mobile and connected televisions (CTV) combined saw 600 million viewers, while linear TV reached 525 million. "Our hope is to cross a billion this time."
هذه القصة من طبعة March 22, 2025 من Mint Bangalore.
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