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DSS begins with thousands of offers
Gulf Today
|June 28, 2025
The most eagerly awaited and valued-packed edition of Dubai Summer Surprises (DSS) 2025 began on Friday, with thousands of unbeatable offers, free experiences, and family-friendly entertainment designed to make this a summer well spent for everyone.
Organised by Dubai Festivals and Retail Establishment (DFRE), the 28th edition of Dubai's favourite summer festival runs until 31 August with pocket-friendly prices and great value for everyone across unbeatable shopping, jaw-dropping discounts, show-stopping headline concerts and live entertainment, the season’s biggest-ever prizes, world-class gastronomy, and endless family-friendly experiences at every turn. From massive savings of up to 75 per cent across hundreds of brands citywide and exclusive giveaways to surprise pop-ups, dining deals, and incredible entertainment for all ages, this early summer shopping campaign delivers exceptional value to residents and visitors at the very start of the DSS season. Whether planning a staycation, shopping spree, or weekend outing, the shopping season is packed with ways for residents and visitors alike to enjoy more of the city f
This story is from the June 28, 2025 edition of Gulf Today.
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