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DSS begins with thousands of offers

June 28, 2025

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Gulf Today

The most eagerly awaited and valued-packed edition of Dubai Summer Surprises (DSS) 2025 began on Friday, with thousands of unbeatable offers, free experiences, and family-friendly entertainment designed to make this a summer well spent for everyone.

- Jamil Khan, Senior Reporter

DSS begins with thousands of offers

Organised by Dubai Festivals and Retail Establishment (DFRE), the 28th edition of Dubai's favourite summer festival runs until 31 August with pocket-friendly prices and great value for everyone across unbeatable shopping, jaw-dropping discounts, show-stopping headline concerts and live entertainment, the season’s biggest-ever prizes, world-class gastronomy, and endless family-friendly experiences at every turn. From massive savings of up to 75 per cent across hundreds of brands citywide and exclusive giveaways to surprise pop-ups, dining deals, and incredible entertainment for all ages, this early summer shopping campaign delivers exceptional value to residents and visitors at the very start of the DSS season. Whether planning a staycation, shopping spree, or weekend outing, the shopping season is packed with ways for residents and visitors alike to enjoy more of the city f

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