Try GOLD - Free
Wooing Gen Z with cool tech
Financial Express Lucknow
|April 24, 2025
INDIA'S AIR-CONDITIONER MARKET is undergoing a notable transformation as rising temperatures and growing disposable incomes reshape product expectations and buyer profiles. Millennials and Gen Z homeowners are becoming key drivers of demand, pushing brands to deliver air-conditioning solutions that combine energy efficiency, health features and digital integration.
"Gen Z and millennial homeowners are informed, eco-aware, and tech-savvy," said Anurag Sharma, MD & CEO of Akai India. "Their expectations have evolved from basic cooling to energy efficiency, air quality, smart control and even aesthetic alignment with their spaces," he added. Not surprisingly, manufacturers are offering features such as smart controls, mobile app integration, AI-driven modes and air purification systems that are becoming standard across mid and premium segments.
This story is from the April 24, 2025 edition of Financial Express Lucknow.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Financial Express Lucknow
Financial Express Lucknow
Musk sues Microsoft and OpenAI, seeks over $134bn
ELON MUSK WANTS OpenAI and Microsoft to pay him damages in the range of $79 billion to $134 billion over his claims that the generative Al company defrauded him by abandoning its nonprofit roots and partnering with the software giant.
1 min
January 18, 2026
Financial Express Lucknow
Pop gummies? Here’s something to chew on
From sleep, anxiety to vitamin deficiencies, there seems to be a squishy, tasty solution for them all. But doctors sound a note of caution
5 mins
January 18, 2026
Financial Express Lucknow
DGCA imposes ₹22.2-cr penalty on IndiGo over Dec disruptions
THE DIRECTORATE General of Civil Aviation (DGCA) on Saturday imposed penalties totalling ₹22.2 crore on IndiGo.
1 min
January 18, 2026
Financial Express Lucknow
Are trains now the most luxurious way to travel?
From Angola to Turkmenistan, sumptuously outfitted railroad cars are taking passengers on over-the-top journeys back in time
4 mins
January 18, 2026
Financial Express Lucknow
INDIA'S NEW TASTEMAKERS
From handcrafted sauces, global spice blends to reimagined pantry staples, the condiment market is having a flavourful renaissance. Brands, in turn, are turning up the heat with innovation, reach and diverse product portfolios
10 mins
January 18, 2026
Financial Express Lucknow
DGCA slaps ₹22.2-cr fine on IndiGo
THE DIRECTORATE GENERAL of Civil Aviation (DGCA) on Saturday imposed penalties totalling $22.2 crore on IndiGo and initiated disciplinary action against several senior executives after a probe found that aggressive operational optimisation, weak regulatory preparedness and systemic management failures led to large-scale flight disruptions in early December 2025.
1 min
January 18, 2026
Financial Express Lucknow
No unemployment in India!
The replacement of MGNREGA by a supply-driven, guarantee-less, funds-constrained scheme will make matters worse for the rural poor who will face unemployment or under-employment
3 mins
January 18, 2026
Financial Express Lucknow
Pet parenthood the new family structure
Pets are replacing children with increasing frequency
4 mins
January 18, 2026
Financial Express Lucknow
Vehicles of ambition
When it comes to the business of life, mind over heart matters
4 mins
January 18, 2026
Financial Express Lucknow
Compact SUV slowdown to persist into '26
MODELS UNDER DEVELOPMENT include new compact SUVs from the Volkswagen group and Tata Motors, a strong-hybrid variant from Maruti Suzuki, and facelifts of existing bestsellers.
1 min
January 18, 2026
Listen
Translate
Change font size