Wooing Gen Z with cool tech

INDIA'S AIR-CONDITIONER MARKET is undergoing a notable transformation as rising temperatures and growing disposable incomes reshape product expectations and buyer profiles. Millennials and Gen Z homeowners are becoming key drivers of demand, pushing brands to deliver air-conditioning solutions that combine energy efficiency, health features and digital integration.

- SANDEEP BUDKI

"Gen Z and millennial homeowners are informed, eco-aware, and tech-savvy," said Anurag Sharma, MD & CEO of Akai India. "Their expectations have evolved from basic cooling to energy efficiency, air quality, smart control and even aesthetic alignment with their spaces," he added. Not surprisingly, manufacturers are offering features such as smart controls, mobile app integration, AI-driven modes and air purification systems that are becoming standard across mid and premium segments.