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£23 for a tube of toothpaste
Daily Star
|November 18, 2025
THE price of a tube of toothpaste has hit £23 in supermarkets with shoppers accusing firms of "profiteering".
Toothpastes such as Colgate and Oral-B are already routinely priced between £8 and £10.
Meanwhile, high-end whitening pastes cost up to £23 for a single 75ml tube.
Oral-B Intensive Whitening was found on sale in Tesco in Sheldon, Birmingham, for £20, while the brand's Express Whitening was £10.
This story is from the November 18, 2025 edition of Daily Star.
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