£23 for a tube of toothpaste

THE price of a tube of toothpaste has hit £23 in supermarkets with shoppers accusing firms of "profiteering".

- by ADAM DUTTON

Toothpastes such as Colgate and Oral-B are already routinely priced between £8 and £10.

Meanwhile, high-end whitening pastes cost up to £23 for a single 75ml tube.

Oral-B Intensive Whitening was found on sale in Tesco in Sheldon, Birmingham, for £20, while the brand's Express Whitening was £10.