TEENAGE FLIX

Coe hoping Netflix effect will attract young fans

-  Alex Spink

SEB COE has revealed that World Athletics are already in talks with Netflix about a second season of its trackand-field documentary series, before the first one even airs.

The news comes as Premiership Rugby learnt that Amazon Prime has turned down a follow-up to its Mud, Sweat and Tears docuseries, as the pilot failed to attract a big enough audience.

Netflix tracked some of the world's top sprinters at and around the World Athletics Championships in Budapest in August for a six-part series featuring USA star Noah Lyles and Britain's Dina Asher-Smith, which will be screened ahead of next summer's Olympics.

While cash-strapped UK Athletics struggle to get a proposed project of their own off the ground, Lord Coe says appetite for the sport globally is on the rise.