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TEENAGE FLIX
Daily Express
|December 28, 2023
Coe hoping Netflix effect will attract young fans
SEB COE has revealed that World Athletics are already in talks with Netflix about a second season of its trackand-field documentary series, before the first one even airs.
The news comes as Premiership Rugby learnt that Amazon Prime has turned down a follow-up to its Mud, Sweat and Tears docuseries, as the pilot failed to attract a big enough audience.
Netflix tracked some of the world's top sprinters at and around the World Athletics Championships in Budapest in August for a six-part series featuring USA star Noah Lyles and Britain's Dina Asher-Smith, which will be screened ahead of next summer's Olympics.
While cash-strapped UK Athletics struggle to get a proposed project of their own off the ground, Lord Coe says appetite for the sport globally is on the rise.
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