Try GOLD - Free
Rewarding princesses of red Brio
Business Standard
|August 09, 2025
Red is a colour of passion. Here, it is not about the political hue, but how colours make an emotional difference when chosen for personal pleasure.
Red is a colour of passion. Here, it is not about the political hue, but how colours make an emotional difference when chosen for personal pleasure. Colour, however, is the last decision a buyer makes when deciding on a car. This colour might be one that suits their numerological beliefs, looks good on the curves of a particular model, or is simply a favourite.
Nonetheless, there has been a perceptible change over the past decade in how car purchases are made. Buyers today are spoilt for choice given the number of manufacturers and models that have been mainstreamed in the automobile sector, especially in high-volume geographies.
Despite the steep price rise, the decision on a model is no longer based solely on engine power or range, but is also influenced by features such as torque, autonomous engine braking, and the design of the transmission tunnel—including its usability when running between the front two seats and connecting to the console. These were, however, not the concerns when a red Brio came into the household more than 15 years back. The decision on colour, nonetheless, was made for the enhanced sporty look it gave to Honda's lightweight, low-priced car.
This story is from the August 09, 2025 edition of Business Standard.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Business Standard
Business Standard
Mkts extend gains on US trade deal
Sensex reclaims 84,000 mark
1 mins
February 10, 2026
Business Standard
Workers expect timely payments, better income security under labour Codes: Study
A majority of workers expect timely payment of wages and better income security under the new labour Codes, showed a perception-based study by V.V. Giri National Labour Institute (VVGNLI).
1 mins
February 10, 2026
Business Standard
SBI shares hit new high after Q3 earnings beat
Brokerages raise profit estimates and price targets for the stock
2 mins
February 10, 2026
Business Standard
Starmer says won't quit after losing 2 aides over Mandelson-Epstien ties
British prime minister Keir Starmer (pictured) pledged to press on with his agenda as the departure of a second senior aide in 24 hours left his grip on power appearing increasingly tenuous.
1 min
February 10, 2026
Business Standard
PM-Internship: Age cap, duration likely to be eased
To make the Prime Minister Internship Scheme (PMIS) attractive and accessible, the Ministry of Corporate Affairs has given a note to the Expenditure Finance Committee on changes required in it, according to official sources.
1 mins
February 10, 2026
Business Standard
Zydus life Q3 net profit up 9%
Ahmedabad-based Zydus Lifesciences posted a 9 per cent year-on-year jump in adjusted net profit for Q3FY26 to ₹1110 crore while its revenue from operations jumped 30 per cent to ₹6864.5 crore.
1 min
February 10, 2026
Business Standard
Aadhaar biometric lock: How it can prevent you from getting scammed
Aadhaar is used as a fundamental document for a wide range of financial services today.
1 min
February 10, 2026
Business Standard
The long road to $500 bn
India has agreed to buy $500 bn worth of US energy products and other goods as part of a trade deal. This won't be easy, for India has been diversifying its sources
3 mins
February 10, 2026
Business Standard
No single player controls prices: Tata Steel on CCI probe report
From earnings outlook and steel prices, to the Competition Commission of India (CCI) probe report on steel price collusion, Tata Steel Managing Director and CEO T V Narendran and Executive Director and Chief Financial Officer Koushik Chatterjee discuss a range of issues following the firm's third quarter performance in a video interview with Ishita Ayan Dutt. Edited excerpts:
3 mins
February 10, 2026
Business Standard
Kotak Mahindra Bank CTO Lathia resigns
Nilesh Chaudhari named new CTO
1 min
February 10, 2026
Listen
Translate
Change font size
