Denemek ALTIN - Özgür

Rewarding princesses of red Brio

Business Standard

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August 09, 2025

Red is a colour of passion. Here, it is not about the political hue, but how colours make an emotional difference when chosen for personal pleasure.

- JYOTI MUKUL

Red is a colour of passion. Here, it is not about the political hue, but how colours make an emotional difference when chosen for personal pleasure. Colour, however, is the last decision a buyer makes when deciding on a car. This colour might be one that suits their numerological beliefs, looks good on the curves of a particular model, or is simply a favourite.

Nonetheless, there has been a perceptible change over the past decade in how car purchases are made. Buyers today are spoilt for choice given the number of manufacturers and models that have been mainstreamed in the automobile sector, especially in high-volume geographies.

Despite the steep price rise, the decision on a model is no longer based solely on engine power or range, but is also influenced by features such as torque, autonomous engine braking, and the design of the transmission tunnel—including its usability when running between the front two seats and connecting to the console. These were, however, not the concerns when a red Brio came into the household more than 15 years back. The decision on colour, nonetheless, was made for the enhanced sporty look it gave to Honda's lightweight, low-priced car.

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