Try GOLD - Free
Paytm's Q1 profit attributed to cost cuts
Business Standard
|July 26, 2025
The first quarter of 2025-26 (Q1FY26) turned profitable for One97 Communications, parent of fintech player Paytm, after a steep loss of ₹838.9 crore in Q1FY25.
The net profit of ₹122.5 crore in Q1FY26 was largely driven by sharp cost controls. The fintech firm had posted a net loss of ₹539.8 crore in Q4FY25.
Paytm's indirect expenses, excluding ESOP (employee stock ownership plan) costs, were down 19 per cent year-on-year (Y-o-Y) to ₹1,049 crore in Q1FY26 from ₹1,301 crore in Q1FY25.
Most notably, the company slashed its marketing expenditure by 65 per cent to ₹62 crore in Q1FY26 from ₹177 crore in Q1FY25. Sequentially, this cost was down 39 per cent from ₹102 crore in Q4FY25.
Paytm's total direct expenses rose marginally at 3 per cent to ₹767 crore in Q1FY26 from ₹746 crore a year ago. Sequentially, they contracted 9 per cent from ₹840 crore in Q4FY25.
That said, Paytm is not actively looking to cut down on costs further, with the company intending to invest in specific business lines.
This story is from the July 26, 2025 edition of Business Standard.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Business Standard
Business Standard
Dubai's kids entertainment brand to debut in India in '26
Kids' luxury entertainment space, Boo Boo Laand, which is present in Dubai Mall, is expected to enter India by 2026, with its first launch in Mumbai's Jio World Plaza, a luxury shopping mall.
1 min
November 03, 2025
Business Standard
Even for Mamdani supporters, his thin résumé is a cause for concern
AS MIDTERMS IN THE US NEAR ...
2 mins
November 03, 2025
Business Standard
Gems & jewellery shipments to US hardest hit in Sep
Exports of gems and jewellery to the United States (US) were hit the hardest in September, following the full impact of the 50 per cent tariff that took effect during the month.
2 mins
November 03, 2025
Business Standard
Deep-tech investors aim for synergies
As India bets on deep tech, investors are seeing collective intelligence — not competition — as the smartest strategy
4 mins
November 03, 2025
Business Standard
Carmakers split over relief to flex-fuel, strong hybrids
Both technologies, if combined, may narrow EVs’ emission edge
4 mins
November 03, 2025
Business Standard
Lamborghini family's next Italian export: Luxury homes in India
In what could mark a new era in India’s branded residences landscape, an Italian touch may soon grace the country’s skylines, with the iconic Lamborghini family set to announce its first project.
2 mins
November 03, 2025
Business Standard
Isro scripts history with launch of heaviest communications satellite
Marking yet another milestone in the space sector, the Indian Space Research Organisation (Isro) on Sunday launched CMS-03, the heaviest communication satellite launched so far from Indian soil.
2 mins
November 03, 2025
Business Standard
A new wave of reforms set to sweep banking
At this juncture, allowing higher foreign stake in PSBs is the right call. It will help them increase capital and scale up business
5 mins
November 03, 2025
Business Standard
Regulators have an issue to solve: Dynamic pricing's cost
DYNAMIC PRICING RAISES ETHICAL QUESTIONS ABOUT NECESSITY, EQUITY AND TRANSPARENCY. INDIA MUST URGENTLY TACKLE THIS DELICATE FINANCIAL ISSUE IMPACTING MILLIONS
2 mins
November 03, 2025
Business Standard
India watches as Trump engages with East Asian leaders
Last week, our government took some measures to facilitate trade for importers and exporters.
2 mins
November 03, 2025
Listen
Translate
Change font size