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Paytm's Q1 profit attributed to cost cuts
Business Standard
|July 26, 2025
The first quarter of 2025-26 (Q1FY26) turned profitable for One97 Communications, parent of fintech player Paytm, after a steep loss of ₹838.9 crore in Q1FY25.
The net profit of ₹122.5 crore in Q1FY26 was largely driven by sharp cost controls. The fintech firm had posted a net loss of ₹539.8 crore in Q4FY25.
Paytm's indirect expenses, excluding ESOP (employee stock ownership plan) costs, were down 19 per cent year-on-year (Y-o-Y) to ₹1,049 crore in Q1FY26 from ₹1,301 crore in Q1FY25.
Most notably, the company slashed its marketing expenditure by 65 per cent to ₹62 crore in Q1FY26 from ₹177 crore in Q1FY25. Sequentially, this cost was down 39 per cent from ₹102 crore in Q4FY25.
Paytm's total direct expenses rose marginally at 3 per cent to ₹767 crore in Q1FY26 from ₹746 crore a year ago. Sequentially, they contracted 9 per cent from ₹840 crore in Q4FY25.
That said, Paytm is not actively looking to cut down on costs further, with the company intending to invest in specific business lines.
Dit verhaal komt uit de July 26, 2025-editie van Business Standard.
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