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A Recipe for Success
Outlook
|October 11, 2025
Pioneering a significant shift in the landscape of digital entertainment, Ekta Kapoor heralding a new era of content consumption and production
Ekta Kapoor's contribution spans across diverse genres, establishing her as the undisputed queen of TV soap operas for almost two decades. She single-handedly almost transformed the Indian Television Industry into a $1 billion venture.
However, Kapoor's ambitions extended far beyond conventional television. Her visionary approach led to the creation of India's inaugural OTT platform, ALTBalaji. The launch of ALTBalaji wasn't just a milestone; it was a strategic move towards owning intellectual property rights—a vital component in Kapoor's aspiration to propel her business to greater heights. With a strategic infusion of capital from Reliance Industries Ltd. and a robust roadmap, ALTBalaji aimed to secure two million paid subscribers within its first year and reach an impressive four to five million subscribers within 36 to 48 months.
This story is from the October 11, 2025 edition of Outlook.
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