A Recipe for Success

Pioneering a significant shift in the landscape of digital entertainment, Ekta Kapoor heralding a new era of content consumption and production

- Ekta Kapoor Indian film producer & television director

Ekta Kapoor's contribution spans across diverse genres, establishing her as the undisputed queen of TV soap operas for almost two decades. She single-handedly almost transformed the Indian Television Industry into a $1 billion venture.

However, Kapoor's ambitions extended far beyond conventional television. Her visionary approach led to the creation of India's inaugural OTT platform, ALTBalaji. The launch of ALTBalaji wasn't just a milestone; it was a strategic move towards owning intellectual property rights—a vital component in Kapoor's aspiration to propel her business to greater heights. With a strategic infusion of capital from Reliance Industries Ltd. and a robust roadmap, ALTBalaji aimed to secure two million paid subscribers within its first year and reach an impressive four to five million subscribers within 36 to 48 months.