CONTENT IS THE CURE

Don't mistake the forest for the trees; it's good content and not technology per se that powers innovative businesses, urges YunB, content director of Fandom Korea, a Web3 studio specialising in transformative intellectual property.

- Indran P

THE TRAJECTORY OF Yunbaek Myeong, who is professionally known as YunB, is proof that the creator of the universe works in mysterious ways. In his earlier years, the 31-year-old KoreanAmerican entrepreneur and Web3 advocate was a rapper schooled in the evocative power of hiphop’s lyrical imperative. Thus grounded, his understanding of what makes captivating content in the Web3 age stands him in excellent stead for his current role as content director at South Koreabased Web3 studio, Fandom.

Fandom’s workings mirror one of hip-hop’s cardinal tenets, which is the importance of standing for a cause. For Fandom, an operation premised on assisting creators in the making of intellectual property (IP) with a transformational bent, that stand is the tangibility that comes from good content.

YunB believes that it’s only with good content that businesses can leverage technology to reach and cultivate a captive audience. To date, the firm’s biggest success has been an NFT launch by the widely regarded king of K-pop, G-Dragon. Peering into the future of content creation, YunB is convinced that Web3 will not only be legitimised, but will emerge as a game-changing vista of potential and possibility for creators and businesses alike.