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Burning Up The Track

Robb Report Singapore

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September 2023

Richard Mille pays a timely tribute to the 100th anniversary of the 24 Hours of Le Mans race with the dashing RM 72-01 Le Mans Classic flyback chronograph.

- Alvin Wong

Burning Up The Track

RICHARD MILLE SAYS it makes “racing machines for the wrist”. To be fair, the brand is understating it. Making testosterone-loaded, motor racing-inspired watches is one thing. Being so intimately involved in the world of motorsport such that it has become a part of the company’s DNA is quite another.

Formula One legends past and present—the likes of Mick Schumacher, Charles Leclerc, Fernando Alonso, Kimi Raikönnen and Romain Grosjean— are on Richard Mille’s roll call of ambassadors. The watch company also sponsored the competition’s Ferrari and McLaren teams and, between 2019 and 2022, even had its own professional motorsport outfit, the Richard Mille Racing Team, which competed in the European Le Mans Series and FIA World Endurance Championship.

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