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CHOREOGRAPHY OF CRAFTS
Elle Decor India
|February - March 2025
Roosted in Hyderabad's coveted zip code, Within unlocks a portal to a wondrous tryst between eclecticism, luxury and artisanship
In Lewis Carroll’s Alice’s Adventures in Wonderland, the rabbit hole makes time and reality play at the threshold of the tangible and the fantastical. Ambling inside Within’s all-new store in Jubilee Hills, Hyderabad, the experience resembles a voyage through an enthralling design vortex conjured by Sonal and Bobbi Tuli, the forces behind the design studio.
Former EDIDA winners, the duo envisions Within’s identity as a mosaic of colour and craftsmanship. The 3,000 sq ft store is conceptualised with the design prowess of Tarun Gupta of Studio Orion, laying out a trove of impeccably crafted furniture, bespoke art pieces and objects of interest. 
This story is from the February - March 2025 edition of Elle Decor India.
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