CHOREOGRAPHY OF CRAFTS

Roosted in Hyderabad's coveted zip code, Within unlocks a portal to a wondrous tryst between eclecticism, luxury and artisanship

- LAVANYA CHOPRA

In Lewis Carroll’s Alice’s Adventures in Wonderland, the rabbit hole makes time and reality play at the threshold of the tangible and the fantastical. Ambling inside Within’s all-new store in Jubilee Hills, Hyderabad, the experience resembles a voyage through an enthralling design vortex conjured by Sonal and Bobbi Tuli, the forces behind the design studio.

Former EDIDA winners, the duo envisions Within’s identity as a mosaic of colour and craftsmanship. The 3,000 sq ft store is conceptualised with the design prowess of Tarun Gupta of Studio Orion, laying out a trove of impeccably crafted furniture, bespoke art pieces and objects of interest.