ARUNDHATI KUMAR

The founder of accessories brand Studio Beej is now a consultant helping other fashion brands to kickstart their sustainability journey

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Arundhati Kumar's approach to circularity is rather straightforward. According to the founder of Studio Beej, “Circular’ is a closed-loop system. If you've designed a product with consumer or post-consumer waste, and it reaches the end of its life, and it can be repurposed further into something else — then it's circular.” For instance, according to the founder, while upcycling ocean plastic to make apparel makes a good case for sustainability, it cannot be called circular unless it can be broken down and reused to make a new product. “Unless the end-of-life of the product has been considered, it is hard to claim that it is sustainable just from the initial material standpoint,” she explains. Arundhati founded Studio Beej in 2019 with the intention of giving conscious Indian shoppers an option to choose products that are as guilt-free as they are stylish. After emb