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The story of Femina, India's first and most read women's English magazine, unfolds much like the story of the urban Indian woman. For over 50 years now, Femina has been capturing the essence of the modern woman and how she has been evolving. Over the years, Femina's readership has grown steadily, with over 60% of its English edition readers being in the age group of 25-45 years and over 76% of its Hindi edition readers being in the age group of 16-45 years. Today, our reader is not 'just' a homemaker or 'just' a professional, but she is both and more. And just like our readers, we too have evolved. Today, Femina has an online incarnation: 'www.Femina.in', and with this, Femina aims to reach out to women through the entire day. The website covers a huge bandwidth of topics including fashion, relationships, beauty, buzz, health, and food, and columns like Your Space and Spotlight make it a one-stop-destination for women, online. The website also features user-generated content in the form of tips, communities, forums, polls, contests and other interactive content which add to the experience of the end user.
Femina's cover girl Aditi Rao Hydari gives summer a refreshing spin in her ochre asymmetrical dress. She radiates style, grace and oodles of confidence, giving our Fashion issue all the charm it needs. Catch the conversation as Hydari talks about her fashion sensibilities and her journey in the fashion and film industry. Being the fashion special, we got some of India's favourite designers like Tarun Tahiliani, Shantanu & Nikhil, and Abraham & Thakore to predict the future of Indian fashion. Our beauty feature offers an amazing makeup hack for just Rs 50 and our relationship feature has a fun sex quiz for you to take. This issue also has three recipes for delicious summery drinks that will make the season that much cooler. Find all this and more in the latest issue of Femina—so grab your copy now