Andreas Hilmer, Chief Marketing Officer, LAWO spoke about the importance of conducting a show like NAB

WHERE THE INDUSTRY IS HEADED

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Please elaborate on your business and company profile?

Lawo started more than 50 years ago as a manufacturer for high-quality audio mixing consoles for audio production and radio – and we still have a huge passion for audio. However, during the last decade the company became the go-to place for IP-based core video infrastructure, video processing, multi-viewers and broadcast control systems. As an IPnative company from the very beginning we were at the forefront when topics like remote production or distributed production environments saw the light of day, and thus today we are able to provide unparalleled workflow solutions for audio and video production facilities based on our global experiences.

Are you exhibiting in the NAB show for any specific purpose?

The NAB show is always a great opportunity to demonstrate our customers and anyone interested our products and solutions in real. I’m convinced, that this touch and feel, and the direct interactivity you have when real people meet, can’t be replaced by any online meeting.

What were the highlights of the NAB show for you?