Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
Amazon Basics house brand enters the PC parts market
PCWorld
|April 2023
The Amazon house brand CPU cooler is among the cheapest on the market and looks strikingly similar to a Cooler Master design.
Great Value, Kirkland, Signature Select, Husky-house brands, copied or repackaged products sold under a store's own label as cheap alternatives to name brands have a long and storied history at retail. But perhaps no company has embraced the idea as completely and ruthlessly as Amazon has in the digital age. The corporation's Amazon Basics brand will sell you everything from diapers to dining sets, and now it's expanding into desktop PC components.
This story is from the April 2023 edition of PCWorld.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM PCWorld
PCWorld
Instagram might be leaking your location. Here's how to check
Meta could have handled this \"social\" feature better.
1 mins
October 2025
PCWorld
I'm obsessed with Windows 11's secret God mode
A well-kept Windows secret revealed!
1 mins
October 2025
PCWorld
I GOT STARLINK INTERNET AT HOME.IWISHI KNEW THESE 6 DETAILS FIRST
OUT IN THE BOONIES, I'M STARVED FOR CHOICE WHEN IT COMES TO FAST INTERNET... SO I WENT WITH STARLINK.
6 mins
October 2025
PCWorld
I haven't gotten PC malware in a decade. Here are my 7 secrets
Tips to keep your PC free of malware!
3 mins
October 2025
PCWorld
If my Wi-Fi's not working, here's how I find answers
How I diagnose Wi-Fi problems.
1 mins
October 2025
PCWorld
Acer Chromebook Plus Spin 514: This 2-in-1 multitasks like a pro
The Acer Chromebook Plus Spin 514 mixes a premium-feeling build with solid multitasking chops.
6 mins
October 2025
PCWorld
LAPTOP DESIGNS ARE GETTING WEIRD AGAIN, AND I'M ALL FOR IT
EXPERIMENTS, QUIRKS, AND OPTIONS-THESE ARE THE THINGS THAT MAKE LAPTOPS SO INTERESTING.
4 mins
October 2025
PCWorld
Corsair Xeneon Edge 14.5: A weird monitor in all the right ways
A small, versatile touchscreen monitor that can be used as a secondary display, attached to a tripod mount, or mounted inside a desktop PC.
9 mins
October 2025
PCWorld
Teamgroup X2 Max: This SSD flash drive is a mighty mite
The size of a small commodity thumb drive, the X2 Max is actually a 10Gbps powerhouse SSD.
5 mins
October 2025
PCWorld
Windows 11 25H2: Meet the exciting features coming to your PC soon
With Windows 11 25H2, Microsoft is providing numerous new features for Windows 11. We show you everything you need to know now.
7 mins
October 2025
Translate
Change font size