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Amazon Basics house brand enters the PC parts market
PCWorld
|April 2023
The Amazon house brand CPU cooler is among the cheapest on the market and looks strikingly similar to a Cooler Master design.
Great Value, Kirkland, Signature Select, Husky-house brands, copied or repackaged products sold under a store's own label as cheap alternatives to name brands have a long and storied history at retail. But perhaps no company has embraced the idea as completely and ruthlessly as Amazon has in the digital age. The corporation's Amazon Basics brand will sell you everything from diapers to dining sets, and now it's expanding into desktop PC components.
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