Try GOLD - Free
Love to Hate Them
Writer’s Digest
|March - April 2024
Four types of unlikable characters and how to make them work in your writing.

You just finished writing your book. You've sent it off to a handful of readers and are waiting with all the patience of a caffeinated squirrel for that coveted reader feedback. After what feels like eternity, it finally comes. And there you see it. The note that says they didn't connect to your unlikable main character. Intentionally unlikable or not, protagonists who cause the reader to disconnect from the story can doom a manuscript. Reader feedback is a tricky beast, and it's up to the writer to interpret it and decide how to move forward when that feedback isn't positive. Before you hurl your computer out a window, take a moment to breathe and answer a couple questions.
Do you understand the criticism?
Decoding reader feedback can be difficult. "I don't like your main character" can mean a number of things ranging from the character feeling unrelatable all the way to them being a straight-up monster. If the former is the case, you may have an issue of misaligned readership, especially if the feedback is only coming from one source or demographic. Always remember that your readers have their own backgrounds, experiences, and expectations. You want them to be honest, but that doesn't mean that every note requires a rewrite.
If your feedback comes from many sources, including your target readers, however, you might need to dig a little deeper to figure out where the disconnect is so that you can address it in order to increase their investment in the story.
Does your character need to be likable?
This story is from the March - April 2024 edition of Writer’s Digest.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 9,500+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Writer’s Digest

Writer’s Digest
Crafting an Interconnected World, One Short Story at a Time
As writers, we're drawn to the accomplishment of typing The End, especially when it's a short story. But have you ever closed the computer and thought, Is there more to this story? If so, you're not alone.
6 mins
September/October 2025

Writer’s Digest
Soul Connection
Whether hot off the presses or on the shelves for years, a good book is worth talking about.
3 mins
September/October 2025
Writer’s Digest
Collaborating With Your Reader
How to create the scaffolding readers need to enter your story.
9 mins
September/October 2025

Writer’s Digest
Connecting Young Readers to History
Alyssa Colman's new novel paints a picture of the past to help us connect with the present.
4 mins
September/October 2025

Writer’s Digest
Isabel Cañas
In the May/June 2022 issue of WD, I featured The Hacienda by Isabel Cañas in our Breaking In column. A haunted house story at its core, Cañas' debut novel is set in the aftermath of the Mexican War for Independence and tackles issues of feminism, religion, folk magic, and familial secrets. It was my first horror novel for the column, and I was so excited that Cañas wanted to be a part of it—I knew that novel was something special.
13 mins
September/October 2025
Writer’s Digest
The Mid-Career Query
If you've had some publishing experience without an agent, is it worth it to try to find one mid-career?
8 mins
September/October 2025

Writer’s Digest
2025 Annual Agent Roundup
20+ literary agents open to queries detail what they're looking for and how best to connect with them.
3 mins
September/October 2025
Writer’s Digest
Querying as Courtship
Yes, You're Trying to Impress, But So Are We
3 mins
September/October 2025

Writer’s Digest
Soul-Shaped Hole
Write a short story of 650 words or fewer based on the photo below.
2 mins
September/October 2025
Writer’s Digest
Ethically Diverse Storytelling, Part 1
Tips for making your story concrete.
4 mins
September/October 2025
Listen
Translate
Change font size