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AMANTÉ: SHAPING THE FUTURE OF WOMEN INTIMATE WEAR
The Franchising World
|July-August 2025
In this exclusive interview, Deepak Jain, CEO of amanté, shares insights into the brand's journey, its bold expansion plans, and how amanté is redefining intimate wear for the modern Indian woman.
Could you give us a brief profile of amanté and its journey so far?
amanté was launched in 2007 to provide premium intimate wear that blends fashion with comfort for modern women. Our philosophy centers on her — her lifestyle, preferences, and individuality. Every product is designed to offer dependable fit, smart craftsmanship, and thoughtful design.
Our portfolio includes lingerie, sleepwear, activewear, shapewear, swimwear, and more — making amanté a one-stop destination for intimate wear. We believe that style and comfort should never be a trade-off.
From exclusive boutiques and mall outlets to major e-commerce platforms, amanté has built a strong omnichannel presence. A key milestone was our acquisition by Reliance Retail Ventures Limited in 2021, which helped us scale our operations and reach a wider audience.
This story is from the July-August 2025 edition of The Franchising World.
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