Watsons Singapore crowned Health & Beauty Retailer of the Year for the fifth consecutive year

Retail Asia Awards 2025 honours Watsons' excellence, innovation, and impact.

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Watsons Singapore has once again earned the top honour at the Retail Asia Awards 2025, winning Health & Beauty Retailer of the Year - Singapore for an unprecedented fifth consecutive year. This remarkable achievement underscores Watsons' unwavering leadership in modern retail — defined by operational excellence, customer-centric strategies, innovation, and a strong commitment to sustainability and community impact.

Watsons’ continued success stems from a business model built on discipline, efficiency, and innovation

Excellence through adversity

In a year marked by uncertainty — from rising operating costs and shifting consumer behaviour to increased cross-border competition — Watsons Singapore not only navigated the challenges, but also outperformed expectations.

It was the only health and beauty retailer in its category to grow its Brand Equity Index (BEI), topping the charts in the online business space as well. This growth reflects the company’s agility and ability to turn market headwinds into opportunities for deeper customer engagement and smarter business execution. “This recognition is a testament to our team’s resilience, adaptability, and laser focus on what truly matters — our customers,” said Watsons Singapore.

Relentless focus on operational excellence