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Empowering everyday lives: MR.D.I.Y. Indonesia's path forward in 2025
Retail Asia
|Issue No. 09
The company drives growth through store expansion, smart curation, and community-driven inspiration.
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D.I.Y. Indonesia enters 2025 with disciplined momentum and a deep commitment to serving the evolving needs of Indonesian families. After marking its IPO in 2024 and surpassing the milestone of 1,000 stores in early 2025, the company continues to sharpen its focus on executing three core strategies: inclusive store expansion, curated product offerings, and targeted marketing.
Expanding access nationwide
With a target of opening at least 270 new stores in 2025 and 63 already launched in Q1, MR.D.I.Y. Indonesia continues to reinforce its presence across tier 2 and 3 cities and underserved communities.
Each store reflects the brand promise: Hemat (affordable), Lengkap (comprehensive product range), and Dekat (conveniently located). By growing its footprint strategically, MR.D.I.Y. is fulfilling its role as a reliable partner for Indonesian households seeking practical support in their daily lives.
This story is from the Issue No. 09 edition of Retail Asia.
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