Digital, Served Hot

Here’s how QSR chains are adopting tech to enhance efficiency and elevate customer experience

- Phygital Bureau

The Quick Service Restaurant (QSR) market in India is expected to reach `431.27 billion by

2027, as per a report by Research and Markets. Over the years, QSR chains in India have transformed to become more customer-friendly and tech-savvy.

Technology has been a major factor driving customer satisfaction in the industry. As per data from Bengaluru-based market research rm Maximize Market, tech in the

food services market is expected to become $373.33 billion by 2029.

With more tech providers in the market and technology costs becoming affordable, the food service industry has embraced technology in various forms including automation, synthetic intelligence (AI), the Internet of Things (IoT), robotics, and digitalisation. A critical area where the segment has employed technology is in customer-facing areas such as ordering, dining, payment solutions, display, self service and table management.

Here’s a look at how some food service majors use tech for customer experience.

Biggies Burger

Bengaluru-based Biggies Burger uses various technologies to enhance customer service. The company said that it uses AI algorithms to analyse data that includes customer preferences, purchasing patterns, and seasonal trends.

This insight helps predict demand, optimise inventory, and reduce food waste. In addition, it employs chatbots and virtual assistants to handle customer queries. IoT devices like smart sensors and connected equipment monitor various aspects of operations, including temperature control, equipment performance, and energy usage.