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Launched in 2003, IMAGES Retail magazine took on the task of analysing the emerging organised retail industry at a time when the industry itself had little data to work on. The magazine covers the gamut of Indian and International movements in retail technology, logistics and supply chain, store formats, store design, retail real estate, franchising and human resource, besides reporting on significant directions within India’s sunrise industry. The magazine is widely acknowledged India’s leading retail intelligence publication for decades now, providing news, insights, research & analysis, intelligence and data covering retail operations across all Indian markets. The mission of the monthly B2B magazine – published exclusively for the retail industry – is to bring industry leaders and brand owners up to date with the latest in retail technology & innovations, provide them with in-depth research, studies and analytical, insightful features which help them grow their businesses in India. The magazine aims to spark ideas and shape agendas for decision makers in India’s competitive retail industry.
The business of franchising has been referred to as one of the greatest ever developed. It is a key arrow in the quiver of retail, with the maximum success guarantee. It is an operating model which never goes out of fashion, one of the most fruitful motivating business opportunities that can lead to the foundation of successful retail empire. When done correctly, franchising allows the retailer to achieve the expansion of the business and brand through able franchisee partners in a more systematic way. However, like every business model, franchising also requires capital, investment and proper planning and marketing strategy. IMAGES Retail’s November edition brings its readers the pros and cons of franchising in retail. It also explains how franchising model in retail continues to shine despite economic slowdown in last one year. The issue talks about the investment required, guidelines and other aspects related to build a successful franchising empire. Experts and retailers from the industry outline the challenges they have faced trying to establish a franchise business and the parameters of choosing the right franchiser and franchisee.