Try GOLD - Free

THE SANE PERSON'S GUIDE TO INVESTING IN CRYPTOCURRENCY

Fortune US

|

April - May 2025

THERE HAVE ALWAYS been plenty of reasons for prudent investors to steer clear of the crypto markets.

- JEFF JOHN ROBERTS

THE SANE PERSON'S GUIDE TO INVESTING IN CRYPTOCURRENCY

Most obviously, there are the rampant, ongoing, and widely publicized scams. These contribute to bouts of wild volatility that have led the entire market to plummet more than 80% on numerous occasions. There is also crypto’s precarious legal status: The latest big rally, which saw Bitcoin hit $109,000 in January, fueled by President Trump’s promises of lighter regulation, underscores how an asset designed to exist outside government remains, ironically, highly subject to political whims.

But against all this, would-be investors must weigh an equally compelling factor: Bitcoin, the biggest digital currency, is one of the very best-performing assets of the past decade, easily eclipsing gold and the S&P. Its price has climbed from $325 in January 2015 to its peak early this year—a roughly 300-fold increase. (One way to silence someone who's boasting about their Nvidia stock? Tell them you bought Bitcoin 10 years ago.)

Despite Bitcoin’s repeated and spectacular crashes, its floor keeps rising. Each recent deflation of a bubble has reset that floor a little higher. Most recently, recession fears have undercut Trump-fueled exuberance and driven Bitcoin down from its six-figure highs—but as of mid-March, it was still well above $80,000.

So how should the casual investor navigate all this? Is there a rational way to get exposure to the upside without losing one’s shirt to the inescapable volatility?

MORE STORIES FROM Fortune US

Fortune US

Fortune US

GET READY TO OWN A TOKENIZED PORTFOLIO

A BLOCKCHAIN \"FREIGHT TRAIN\" IS ALREADY REMAKING WALL STREET'S FINANCIAL PLUMBING. IT COULD MAKE TRADING EVEN FASTER AND CHEAPER

time to read

6 mins

December 2025 - January 2026

Fortune US

RESOURCES HOW RARE EARTHS BECAME GROUND ZERO IN THE U.S.-CHINA RIVALRY

THE WATERSHED moment came in July when the federal government became the largest shareholder of MP Materials, a California miner of rare earth elements.

time to read

2 mins

December 2025 - January 2026

Fortune US

Fortune US

PASSIONS A BLISSFUL ESCAPE FROM DECISION FATIGUE

THE TASTING MENU at Uberto ends, like many others at restaurants of this caliber, with mignardises.

time to read

4 mins

December 2025 - January 2026

Fortune US

Fortune US

JAMIE DIMON OF JPMORGAN CHASE ON STEERING AMERICA'S BIGGEST BANK THROUGH 'INFLATIONARY' TIMES

CEO JAMIE DIMON has led JPMorgan Chase through periods of rapid change and epic turmoil—and Jan. 1, 2026, will be his 20th anniversary in the role.

time to read

6 mins

December 2025 - January 2026

Fortune US

Fortune US

WHAT TO BUY, AND NOT BUY, IN 2026

THREE YEARS OF EUPHORIA IN STOCKS AND OTHER ASSETS HAVE INVESTORS BRACING FOR TROUBLE. HERE'S WHAT TO DO IF BAD NEWS ARRIVES.

time to read

7 mins

December 2025 - January 2026

Fortune US

Fortune US

Breaking the Mold

The Trade Desk's Al-powered platform and open-web ethos has propelled it onto the S&P 500.

time to read

2 mins

December 2025 - January 2026

Fortune US

Fortune US

WINE TARIFF THREATS AND GEN Z SOBRIETY HAVE PUT BORDEAUX ON RED ALERT

IN THE TASTING room of a Bordeaux winery, a photo on the wall shows a pastoral tableau: three generations of the Dubois family, sipping wine on the patio of their Les Bertrands château, with their Australian shepherd, Namek, perched at their feet.

time to read

6 mins

December 2025 - January 2026

Fortune US

Fortune US

HOW AN AI BUBBLE COULD RUIN THE PARTY

IF AI REVENUE DOESN'T CATCH UP WITH AI SPENDING, GLOBAL STOCKS WILL BE AT RISK.

time to read

6 mins

December 2025 - January 2026

Fortune US

Fortune US

INNOVATION IS THE ERA OF ROBOT-DRIVEN UNEMPLOYMENT ALMOST UPON US?

AT A PRESS EVENT LAST YEAR, Amazon Robotics chief technologist Tye Brady told Fortune that the idea that there's a battle of robots versus humans inside Amazon's warehouse network is a “myth.”

time to read

5 mins

December 2025 - January 2026

Fortune US

Fortune US

Nvidia is invincible. Unless it isn't.

The doubters are coming for the world's most valuable company.

time to read

11 mins

December 2025 - January 2026

Listen

Translate

Share

-
+

Change font size