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The Conversation ALEXANDRA COOPER
Fortune US
|December 2022 - January 2023
Cooper launched Call Her Daddy in 2018 to talk about sex from the female perspective. The raunchy podcast boomed in popularity, earning Cooper a $60 million Spotify deal. Cooper has toned down her content but keeps climbing the charts, becoming Spotify's No. 2 podcaster last year. She also boasts the IP rights to her show, setting the zillennial "Oprah" apart from her creator peers.
IT’S FRIDAY NIGHT in New York City’s Meatpacking District, and Spotify’s most popular female podcaster is cold and looking for a place to drink. Alexandra Cooper started her podcast, Call Her Daddy, not far from here. She and then-cohost Sofia Franklyn taped the show from their Lower East Side apartment, chronicling their sexcapades through the city. Sofia and I walk to the subway every day because we're peasants and we don't have fucking sugar daddies,” Cooper said in an early episode. Now a limo driver is trailing her around the city, proof of just how much the 28-year-old’s life and career have changed since she launched the podcast in 2018. Since then, Cooper has transformed her podcaster profile from sex girl” her words) to a role model” fans’ words). She moved to L.A. She’s gone solo; Franklyn left the show in May 2020. Instead of rehashing her drunken antics,
Cooper's weekly episodes now feature self-care advice and interviews with stars like Miley Cyrus, Hailey Bieber, and Julia Fox. Sex still peppers her podcast—in November she recounted her effort to get a semen stain out of a suede headboard—but she also tackles topics within the safer-for-work zeitgeist. An October episode followed Cooper as she visited a North Carolina abortion clinic. At one point she asks a male pro-life protester if the government should mandate vasectomies for men. We're regulating the uteruses; we could also regulate the penises, right?” Cooper asks.
Listeners were riveted early on, and they remain hooked. The show’s popularity earned Cooper an exclusive three-year licensing deal with Spotify in 2021 worth 60 million, a sum that landed Cooper in the same realm as podcast king Joe Rogan, whose three-and-a-half-year Spotify exclusive deal is reportedly worth
This story is from the December 2022 - January 2023 edition of Fortune US.
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