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The Conversation ALEXANDRA COOPER

Fortune US

|

December 2022 - January 2023

Cooper launched Call Her Daddy in 2018 to talk about sex from the female perspective. The raunchy podcast boomed in popularity, earning Cooper a $60 million Spotify deal. Cooper has toned down her content but keeps climbing the charts, becoming Spotify's No. 2 podcaster last year. She also boasts the IP rights to her show, setting the zillennial "Oprah" apart from her creator peers.

- ALEXANDRA STERNLICHT

The Conversation ALEXANDRA COOPER

IT’S FRIDAY NIGHT in New York City’s Meatpacking District, and Spotify’s most popular female podcaster is cold and looking for a place to drink. Alexandra Cooper started her podcast, Call Her Daddy, not far from here. She and then-cohost Sofia Franklyn taped the show from their Lower East Side apartment, chronicling their sexcapades through the city. Sofia and I walk to the subway every day because we're peasants and we don't have fucking sugar daddies,” Cooper said in an early episode. Now a limo driver is trailing her around the city, proof of just how much the 28-year-old’s life and career have changed since she launched the podcast in 2018. Since then, Cooper has transformed her podcaster profile from sex girl” her words) to a role model” fans’ words). She moved to L.A. She’s gone solo; Franklyn left the show in May 2020. Instead of rehashing her drunken antics,

Cooper's weekly episodes now feature self-care advice and interviews with stars like Miley Cyrus, Hailey Bieber, and Julia Fox. Sex still peppers her podcast—in November she recounted her effort to get a semen stain out of a suede headboard—but she also tackles topics within the safer-for-work zeitgeist. An October episode followed Cooper as she visited a North Carolina abortion clinic. At one point she asks a male pro-life protester if the government should mandate vasectomies for men. We're regulating the uteruses; we could also regulate the penises, right?” Cooper asks.

Listeners were riveted early on, and they remain hooked. The show’s popularity earned Cooper an exclusive three-year licensing deal with Spotify in 2021 worth 60 million, a sum that landed Cooper in the same realm as podcast king Joe Rogan, whose three-and-a-half-year Spotify exclusive deal is reportedly worth

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