Try GOLD - Free

TECH: THE AI OF THE HURRICANE

Fortune US

|

October - November 2025

WHEN NASA and its Soviet rivals launched the first meteorological satellites into space in the 1960s, weather forecasts on Earth changed forever. With a constellation of eyes in the sky, forecasters could suddenly monitor conditions over oceans and remote landmasses, filling in major gaps in their models and providing an early warning system about potential storms forming far away.

- BY BEATRICE NOLAN

TECH: THE AI OF THE HURRICANE

FORECAST UPGRADE Weather models could see big improvements by incorporating Al.

Today, as climate change makes weather more difficult to predict, and as extreme weather events increase in frequency and ferocity, meteorologists are hoping another big technological breakthrough will give them an edge.

Artificial intelligence is bringing new power and capabilities to forecasting models, enabling scientists to detect extreme weather events with greater speed and accuracy. In August, when Google DeepMind’s hurricane-forecasting tech was tested on Hurricane Erin, it not only beat out the “official” forecast from the U.S. National Hurricane Center (NHC) for the first 72 hours but also bested a number of physics-based models.

Other tech giants like Nvidia and Huawei, as well as government agencies like the U.S. National Oceanic and Atmospheric Administration (NOAA), are already testing AI-driven weather models. AI is particularly good at two tasks vital to forecasting: handling big datasets and recognizing patterns within them. Unlike conventional models that primarily rely on current atmospheric readings, Google's AI system analyzes historical hurricane data to uncover patterns that might elude human forecasters.

There are still limitations, of course. In its first real-time test, for Hurricane Erin, Google's forecasting model performed best at periods of 72 hours or less. But for forecasters, the three- to five-day forecast window is the most crucial, as it’s when evacuation orders and hurricane preparations are set in motion.

MORE STORIES FROM Fortune US

Fortune US

Fortune US

MCKINSEY ALUMS DOMINATE THE WORLD'S C-SUITES. WILL AI DRY UP THE FIRM’S CEO PIPELINE?

THE CONSULTING GIANT HAS PRODUCED MORE FORTUNE 500 CEOs THAN ANY OTHER INSTITUTION. NOW IT'S SPRINTING TO RETHINK HOW IT TRAINS LEADERS.

time to read

15 mins

October - November 2025

Fortune US

Fortune US

WANNA BET? WHY INVESTORS ARE GAMBLING ON KALSHI AND POLYMARKET

THE 2024 ELECTIONS SHOWED THE POTENTIAL AND POPULARITY OF “PREDICTION MARKETS.” BUT THE STARTUPS AND THEIR HEADSTRONG YOUNG FOUNDERS STILL FACE LONG ODDS.

time to read

13 mins

October - November 2025

Fortune US

Fortune US

RESTORING THE AURA OF RALPH LAUREN

A DECADE AGO, RALPH LAUREN THE COMPANY WAS JEOPARDIZING ITS LUXURY REPUTATION AND WATCHING PROFITS PLUMMET. THE SOLUTION: FINDING THE RIGHT PARTNER FOR RALPH LAUREN, THE MAN. HOW PATRICE LOUVET HELPED AMERICA’S MOST IMPORTANT FASHION COMPANY GET ITS GROOVE BACK.

time to read

13 mins

October - November 2025

Fortune US

Fortune US

RAMP WANTS TO SHAKE UP CORPORATE CREDIT CARDS. INVESTORS BELIEVE THAT'S A $22.5 BILLION IDEA

The fintech startup is aspiring to change the way companies spend—and taking aim at American Express. But can Ramp live up to the hype?

time to read

13 mins

October - November 2025

Fortune US

Fortune US

PASSIONS: BE OUR (ONLY) GUEST

AFTER THE MANGOSTEEN daiquiri misted tableside with lime oil, the cheesy garlic naan, the broccoli salad with pistachios and mint, the pink peppered pineapple soda, the tandoori half-chicken with tingling green chutney, the crock of thick, savory, buttery black dal—after all that, served in the celadon-green Permit Room in Notting Hill, no, I did not need dessert.

time to read

3 mins

October - November 2025

Fortune US

Fortune US

THE BATTLE TO SAVE INTEL

BUOYED BY EMERGENCY INVESTMENTS FROM THE U.S. GOVERNMENT AND INDUSTRY PEERS, ONE OF AMERICAʼS GREATEST TECH COMPANIES IS IN THE FIGHT OF ITS LIFE.

time to read

10 mins

October - November 2025

Fortune US

Fortune US

THE FUTURE 50: FAST-GROWING COMPANIES THAT INVESTORS SHOULD WATCH—AND LEADERS SHOULD EMULATE

BUSINESSES WORLDWIDE have weathered a chaotic year so far in 2025. Shifting global trade and tariff dynamics and the AI race have made the pace of change even more relentless than usual. Costs have risen, and bankruptcies are up. Still, across sectors, some companies are not just staying afloat, but thriving—and in many markets, buoyant share prices show that investors retain their optimism.

time to read

4 mins

October - November 2025

Fortune US

Fortune US

FEAR ON THE FARM

BIG AGRICULTURE WRESTLES WITH THE WHITE HOUSE IMMIGRATION CRACKDOWN.

time to read

10 mins

October - November 2025

Fortune US

Fortune US

TECH: THE AI OF THE HURRICANE

WHEN NASA and its Soviet rivals launched the first meteorological satellites into space in the 1960s, weather forecasts on Earth changed forever. With a constellation of eyes in the sky, forecasters could suddenly monitor conditions over oceans and remote landmasses, filling in major gaps in their models and providing an early warning system about potential storms forming far away.

time to read

4 mins

October - November 2025

Fortune US

Fortune US

WHEN THE MACHINES CAME FOR AMERICAN JOBS

“FARM MECHANIZATION HAS JUST BEGUN,” proclaimed the cover of Fortune's October 1948 edition. And indeed, the rise of machines such as the tractor was causing profound changes in the American workforce, the accompanying article explained: “In 1800 three out of four in the working population were in agriculture... In 1948 only one in seven U.S. workers is needed to provide the nation’s food.” That trend continued: In 2003, Fortune reported that the agricultural workforce made up just 2% of employment—yet farms still produced a more-than-adequate bounty for American consumption and export.

time to read

1 min

October - November 2025

Listen

Translate

Share

-
+

Change font size