INCRED: ALL ABOUT RETAINING TALENT

The company focuses on retaining high performers with attractive appraisals and incentives, offers flexibility to employees to switch roles.

- APRAJITA SHARMA

CARVING OUT your own niche in a crowded space is never an easy task. InCred Financial Services or InCred Finance, a new-age non-banking financial company (NBFC) for lower-middle-class and middle-class households, did that with its tech-first approach. The company, launched in 2016, stresses on hiring top-notch tech talent so that each operation has an element of technology, while the workforce is skilled enough to operate in a fast-changing tech scenario. In fact, around 18% of InCred Finance’s employees are part of the tech team that operates out of Bengaluru. A majority is hired from top institutes such as IITs whose task is to engage with customers to understand their problems.

The approach also helps the company find tech solutions to problems, be it operational issues, identifying risks, or devising business strategies. For instance, the company leveraged on technology to develop distribution networks so that infrastructure costs remain low. Similarly, it has developed an analytics engine to identify the risks in the business.

“Our ability to assess the right risks has meant that the company has had to give up certain businesses, including villa finance and affordable housing,” says Kamlesh Dangi, group head, HR, InCred Finance.