Fortune India - July 2018

Publisher: Business Media Pvt Ltd
Category: Business
Language: English
Frequency : Monthly
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Fortune is one of the most respected business magazines in the world. It is known for its unrivaled access to world’s most influential leaders and decision-makers. In a world of business long on information and short on time, Fortune stands out with trusted insight, deep reporting and provocative story telling. Few publications cover the world of business with as much depth, breadth, wisdom, and panache. That’s why Fortune is recognized as ‘the best magazine in the world that just happens to be about business’. Fortune 500 is perhaps the best-known brand in business journalism and the ultimate hallmark of corporate success. Launched in India in October 2010 in a licensed partnership between ABP Group of Publications & Time Inc., Fortune India retains the spirit of the global brand with respect to thought leadership and practice from across the world every month while adding an Indian dimension. It is the only truly global business magazine dedicated to the global success of Indian business leaders, offering actionable insights to propel their businesses.

THE GREEN ISSUE: Rising pollution levels in Indian major cities clearly indicates that electric vehicles (EVs) are the next big opportunity in auto sector. The government is pushing auto industry to go electric and ministers have even set a time target of 2030 by which India should ideally not see any petrol or diesel car being sold. Anand Mahindra known to be a risk taker is leading the electric vehicles play in India. But as the market grows, can M&M maintain pole position? These are early days, and there’s no real infrastructure or policy framework in place yet for EVs. But Mahindra knows EVs will play a large part in future of mobility and is therefore readying for battle. However, at least one large competitor, a newly- energized Tata Motors, is also much in fray and has won a large ESSL order. Other that M&M there are other exciting green stories. We also bring you the fascinating Fortune story on the collapse of one of the world’s most admired conglomerates, General Electric. That meltdown has lessons for many large corporations around the world, including India. The question is whether those questions are being driven home.


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