Fortune India - October 2018

Publisher: Business Media Pvt Ltd
Category: Business
Language: English
Frequency : Monthly
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Fortune is one of the most respected business magazines in the world. It is known for its unrivaled access to world’s most influential leaders and decision-makers. In a world of business long on information and short on time, Fortune stands out with trusted insight, deep reporting and provocative story telling. Few publications cover the world of business with as much depth, breadth, wisdom, and panache. That’s why Fortune is recognized as ‘the best magazine in the world that just happens to be about business’. Fortune 500 is perhaps the best-known brand in business journalism and the ultimate hallmark of corporate success. Launched in India in October 2010 in a licensed partnership between ABP Group of Publications & Time Inc., Fortune India retains the spirit of the global brand with respect to thought leadership and practice from across the world every month while adding an Indian dimension. It is the only truly global business magazine dedicated to the global success of Indian business leaders, offering actionable insights to propel their businesses.

Anniversary Issue: 8th Anniversary- Eight years is not a very long time, but ever since Fortune India was launched in 2010, the enormous strides taken by the Indian economy and several significant developments in the corporate sector tell us that these years have been both dramatic and highly eventful. To give you a sense of this, elsewhere in this issue we bring you some of the key faces who grabbed headlines for various reasons—good and bad— and why we feel they made news. In this eighth anniversary double-cover issue, we also get you the exclusive story of legendary former Cisco Systems boss John Chambers’ entry into the lucrative cybersecurity market in India, by way of an investment in Lucideus, the firm co-founded by ethical hacker Saket Modi. Other interesting read is our cover story of this anniversary issue which is on Maruti, a car brand synonymous with the vast Indian mass market. Ever since the carmaker started its journey nearly 35 years ago, it has managed to stay ahead of the competition with a smart mix of affordable models aimed at the middle-class buyer. Much of Maruti Suzuki India’s success can be attributed to its chairman, R.C. Bhargava, and, more recently, its razor-sharp strategist Kenichi Ayukawa, who is its chief executive. The Bhargava-Ayukawa duo has managed to beat intense competition of late and ensure the company stays firmly on the road to profitable growth. Consider some recent figures: Today, one in every two cars sold is a Maruti, its market capitalisation is over `2 lakh crore, and its 2017-18 net profit was a record `7,722 crore. Validation enough that the company is in fine fettle. However, as Debabrata Das and Prerna Lidhoo tell us the company managed this performance by undertaking some key tweaks to its strategy. Known primarily as a maker of no-frills, functional cars, the company decided to expand its horizon and move beyond hatchbacks to sedans and sports utility vehicles (SUVs). Happy reading!


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