Try GOLD - Free

To Work, or Not to Work, from Home

Business World India

|

22 April 2023

A RECENT SOCIAL MEDIA platform report mentioned that over three-fourths of office workers in India are heading back to office, essentially to socialise and to become part of normal team activities.

- Srinath Sridharan & Steve Correa

To Work, or Not to Work, from Home

Contrast this with just a year ago, with Covid unlocking, the mood was quite different. People doubted the need to get back to the workplace. It was assumed that work could happen from home, or anywhere remotely.

In the past several months, we have witnessed many organisations calling back employees to the workplace. This stirred up debates on the usefulness of hybrid work formats, even its implications on career opportunities. Going back to a formal workplace has now become a mindset issue. A report by ADP Research Institute reveals that over three-fourths of Indian employees would be ready to take a pay cut to have flexibility of working remotely or hybrid and to have control over their work timings.

So how does one make sense of all these data points?

Looking Back

When the Covid pandemic struck, the world learnt to work remotely, be it knowledge workers delivering services, or those in trade who had to learn to use digital tools for their livelihood. Suddenly the phrase – Work from Home (WFH) – became the norm. People and enterprises adapted and delivered results. The stress on human minds and health did happen with WFH. Every digital transformation proposal that was gathering dust was cleared for immediate execution. Digital became the new currency for enterprises of any size to survive. It seemed you either Digitise or Die.

MORE STORIES FROM Business World India

BW Businessworld

BW Businessworld

“Our Ambition Is To Strengthen India's Digital Backbone”

Invenia CEO & Whole Time Director PANKAJ MALIK outlines the company's strategy to power India's next phase of digital infrastructure expansion

time to read

2 mins

November 15, 2025

BW Businessworld

BW Businessworld

THE PRAGMATIST FUTURIST

In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

RECIPE FOR BRAND SUCCESS

For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”

In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts

time to read

4 mins

November 15, 2025

BW Businessworld

BW Businessworld

BUILDING BRANDS WITH MEANING

In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

A CULTURE OF COMFORT

In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

SPEED, SOUL AND STRATEGIC AI

While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

How Apple Reinvented the Selfie for the iPhone 17

In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational

time to read

5 mins

November 15, 2025

BW Businessworld

BW Businessworld

From Brand Guardians To Growth Architects

As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy

time to read

3 mins

November 15, 2025

BW Businessworld

BW Businessworld

When We Forget How to Let Life Be

THE MORE WE AGE, the more stubborn we seem to become.

time to read

3 mins

November 15, 2025

Translate

Share

-
+

Change font size