Gå ubegrenset med Magzter GOLD

Gå ubegrenset med Magzter GOLD

Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare

$149.99
 
$74.99/År

Prøve GULL - Gratis

To Work, or Not to Work, from Home

Business World India

|

22 April 2023

A RECENT SOCIAL MEDIA platform report mentioned that over three-fourths of office workers in India are heading back to office, essentially to socialise and to become part of normal team activities.

- Srinath Sridharan & Steve Correa

To Work, or Not to Work, from Home

Contrast this with just a year ago, with Covid unlocking, the mood was quite different. People doubted the need to get back to the workplace. It was assumed that work could happen from home, or anywhere remotely.

In the past several months, we have witnessed many organisations calling back employees to the workplace. This stirred up debates on the usefulness of hybrid work formats, even its implications on career opportunities. Going back to a formal workplace has now become a mindset issue. A report by ADP Research Institute reveals that over three-fourths of Indian employees would be ready to take a pay cut to have flexibility of working remotely or hybrid and to have control over their work timings.

So how does one make sense of all these data points?

Looking Back

When the Covid pandemic struck, the world learnt to work remotely, be it knowledge workers delivering services, or those in trade who had to learn to use digital tools for their livelihood. Suddenly the phrase – Work from Home (WFH) – became the norm. People and enterprises adapted and delivered results. The stress on human minds and health did happen with WFH. Every digital transformation proposal that was gathering dust was cleared for immediate execution. Digital became the new currency for enterprises of any size to survive. It seemed you either Digitise or Die.

FLERE HISTORIER FRA Business World India

BW Businessworld

BW Businessworld

THE NEW CRÈME DELL-A CRÈME OF ENTERPRISE LAPTOPS

Built for performance and portability, Dell's PRO 14 PREMIUM redefines enterprise laptops with Al-ready power, sleek design, and lasting efficiency

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

FROM INTENT TO IMPACT: Transforming Data into Hyper-personalised Experiences

In conversations with CMOs, one insight that is consistently echoed has been the growing importance of hyperpersonalisation in marketing. While it holds immense potential to enhance customer experiences and brand relationships, many organisations find it challenging to implement hyper-personalisation at scale. Despite leveraging advanced technologies for segmentation and dynamic content creation, delivering truly personalised campaigns that align with individual customer needs and preferences remains a key hurdle.

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

Apple's Retail Run in India

Two new stores in Bengaluru and Pune in as many days showcase the iconic brand's commitment to community, creativity, and long-term growth

time to read

4 mins

September 20, 2025

BW Businessworld

BW Businessworld

IT'S ALL IN THE KICKS

A growing love for sneakers in India has seen homegrown brands emerge, and consumers are loving them. We take a peek into this fast-growing market

time to read

4 mins

September 20, 2025

BW Businessworld

BW Businessworld

THE GST STIMULUS

From milk and soaps to mobiles, TVs and small cars, GST cuts promise festive relief—can spending power truly turbocharge India's growth?

time to read

8 mins

September 20, 2025

BW Businessworld

BW Businessworld

HEALTH MADE LESS TAXING

GST Council's bold reforms exempt insurance premiums and slash medical taxes, boosting affordability and access nationwide

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

"EVERY WORD CARRIES A HIDDEN JOURNEY"

Author SUMANTO CHATTOPADHYAY discusses his book Stories of Words and Phrases, revealing quirky origins and why etymology deepens language and meaning, in this conversation with

time to read

4 mins

September 20, 2025

BW Businessworld

BW Businessworld

THE BIHAR ECONOMY STORY: FROM UNDERDEVELOPED TO UNSTOPPABLE

Under the seasoned leadership of CHIEF MINISTER NITISH KUMAR, the JDU-BJP government is attempting a transformation that feels both ambitious and tangible

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

CAREER TIPS FROM A CORPORATE WORKSHOP

The author uses mentorship stories, workshop lessons and personal anecdotes from a range of sources to create a comprehensive yet digestible textbook. This eclectic approach serves the book well by preventing it from becoming overly theoretical or anecdotal. Each chapter feels like a conversation with a seasoned co-worker who sincerely wants you to be successful

time to read

3 mins

September 20, 2025

BW Businessworld

BW Businessworld

India Now Tourism Australia's Fifth-largest Market

Marking the second chapter of its global campaign, 'Come and Say G'day', TOURISM AUSTRALIA allocates 70 per cent of India media spend to digital, blending global brand identity with local Indian storytelling

time to read

3 mins

September 20, 2025

Translate

Share

-
+

Change font size