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A CULTURE OF COMFORT
BW Businessworld
|November 15, 2025
In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.
“While the mattress fulfils a functional need, its true value lies in how it impacts the quality of life,” says Gulati. Anchored in the emotional pillar of “comfort in comforting others,” Sleepwell’s communication has remained consistent in reminding consumers that comfort is not just personal, it’s shared. To sustain rele
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FLERE HISTORIER FRA BW Businessworld
BW Businessworld
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