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Business Traveler US
|April 2023
LATAM reduces emissions while improving its streaming advertising
SOUTH AMERICAN CARRIER LATAM Airlines has partnered with tech company SeenThis to improve the efficiency of its digital advertising and slash unnecessary emissions. Flights aren't the only contributors to the carbon footprint of airlines. As with other industries, their digital advertising can also be carbon-intensive, requiring millions of servers to conduct real-time bidding, cloud computing and machine learning.
This story is from the April 2023 edition of Business Traveler US.
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